Social Media Marketing
Social media marketing is a form of internet marketing which utilises social networking websites as a marketing tool. The main motto of social media marketing is to produce content that users share with the network to help for promoting the name of the company and to increase the approach of audience. One of the key component of Social Media Marketing is Social Media Optimization.
Here, the terms called e-mail marketing and digital marketing are more dominant, as such social media is becoming more popular for both practitioners and researchers. Social media on the other hand gives a chance to engage with the audience on a personal scale, connect with industry peers. Social media marketing is a powerful way to reach the audience.
There are many social media strategies to improve the brand presence and attract new customers on the social mesial platform daily.